Perrier

This project redefined Perrier’s visual and brand presence by creating a holistic experience that bridges tradition with modernity, nature with urban life, and everyday moments with elegance. Through a strategic blend of digital and physical touchpoints, we crafted a fresh brand narrative that extends beyond just a beverage—Perrier becomes a connector of people, places, and experiences. From immersive event branding to influencer collaborations, the brand now seamlessly integrates into lifestyle moments, reinforcing its position as an accessible luxury.

The project included a dynamic event concept that fused three distinct music styles, a curated branded playlist, and custom influencer kits designed to spark creativity and engagement. Our approach extended into physical products, including a thoughtfully crafted bubble-blowing experience, a limited-edition long towel, and a stylish side bag, each embodying the essence of Perrier’s refined yet playful spirit. Every element—from typography to merchandise—was designed to evoke the effervescence and timeless elegance of Perrier while maintaining a fresh, relatable, and highly shareable presence.