This project reimagined Perrier as more than just a beverage—it's a connector of people, moments, and cultures. Through immersive branding, influencer collaborations, and lifestyle-driven experiences, we blended tradition with modernity and nature with urban life, making Perrier an accessible luxury.

From a music-driven event to custom influencer kits, branded merchandise, and interactive touchpoints, every element was crafted to reflect Perrier’s effervescence and elegance. The result is a cohesive, shareable brand experience that feels both timeless and refreshingly new.